The best way to ensure that your brand is marketed properly and reaches more and more clients is by getting into their phones. Smartphones have become a vital part of our day to day lives and now we can never imagine our lives without them. With changing times one needs to learn the ways of their clients and properly adapt to it. The traditional means of marketing will fall short when it comes to marketing in the digital age.

Text Message Marketing is the way forward and one must indulge in it if you wish to keep your brand in the limelight. One of the best ways to reach one’s clientele is to ensure that you keep them in the loop with offers and messages on their smartphones. An average American goes through their phone every 12 minutes which means that they almost check their phones nearly 80 times a day. According to the numbers available, almost 98 percent of all the text messages received on the phone are opened by the users. Can you imagine what wonders text message marketing can do in terms of reaching a wider audience with those significant numbers?

The whole point of text message marketing is that people are constantly going through their phones and almost always keep it in close proximity to them. In fact, the probability of a client discovering your business via a text message is much larger than via a promotional email that you are currently investing in. While Email Marketing is equally important, with these changing times, one must invest in text message marketing.  

We at Eyeconic Marketing Solutions make sure that we cater to all your needs when it comes to marketing. This is why we have curated this article to serve your needs. Keep reading if you plan to invest in text message marketing in Louisiana anytime soon.

What is Text Message Marketing?

Text Message Marketing also called SMS Marketing is when a business sends coupons, special deals, information about current events, or other related information to their clients through a text message on their phones. This is a quicker, easier, and a very direct or interpersonal way of reaching one’s customers. At Eyeconic Digital Marketing Solutions, we know how important is it to make sure that one’s customers are always kept in touch with. We think of creative ways to interact with your customers in order to make sure that your brand is properly marketed.

How does Text Message Marketing work?

Under text message marketing, an SMS Marketing campaign is run for your brand which includes sending a keyword and a shortcode to your customers. When a customer replies the keyword to the shortcode, it is considered an “opt-in”. Now once you have a customer opt-in, you can either follow up with a message or send them notifications as in when you have offers for them. The underlining point of this process is also to make sure that a list of contact details is maintained for future campaigns. Another way of ensuring that you take the contact information ethically from clients is by having them fill out a form when they visit your business.

Why should you invest in Text Message Marketing? What are the Advantages?

While you may know what it means, to make a well-informed decision you must be apprised with the advantages of Text Message Marketing. We have compiled some of the advantages that you can avail of if you invest in Text Message Marketing. Some of them are outlined as follows:

1. It allows for immediate or instant message delivery.

2. It allows for interactive content to be shared with your clients.

3. Text Message Marketing ensures a great engagement rate.

4. Text Message Marketing allows for fun interactive content to be shared.

5. It is a track-able platform.

A great thing about Text Message Marketing is that it gives you adequate freedom when it comes to deciding what you wish to share with your target audience. Some of the ways that we employ when it comes to tactics to garner public attention via text message marketing are as follows:

1. Drip Campaigns

This is a very effective means of reaching more and more people as these campaigns make sure that random numbers are selected and promotional messages are sent to them. This ultimately increases the chances of your brand getting noticed by even more people.

2. Coupons

This is one of the most common ways to get a customer to feel like he or she is in the loop. With various fun coupons shared via a text message, you can ensure that the clients are always excited to spend on your brand.

3. Add photos and videos to your message

This is another salient feature of text message marketing. It is one of the best ways to market as it is fast and easy and allows for multimedia to be shared in the form of pictures and videos. It essentially keeps the customers interested in your brand.

4. Run Polls via text messages

One of the most efficient ways to run a poll for your business is to get it done via a text message. These means are interactive and effective and get you to know better as to questions that your customers can provide answers to.   

5. Competitions and Contests

Finally, one of the best ways to interact with your target audience and keep them super engaged with your brand is to run a contest. Keeping incentives for winning will garner a lot of public support and may also get more people to your brand.  

We at Eyeconic Digital Marketing solutions are always invested in making sure that we market your brand to the best of our capacities. We have one of the best teams and trained professionals who will make sure that they curate special plans and strategies for your brand.

If you are a business owner in Louisiana or for a matter anywhere else you can rely on us to cater to your Louisiana Text Message Marketing needs!