July 14, 2020, 0 Comments
5 Secrets of Super Successful Video Marketing
Today, digital marketing is the way forward. One must realize that the only way to make sure that your brand garners the clientele it deserves is to make sure that the same is marketed properly on the internet. Some of the many popular modes of digital marketing are video marketing. It is one of the best ways to get across the brand image of your business.
We at Eyeconic Marketing Solutions understand that one may feel overwhelmed by the internet and the new era of digitization of everything. We ensure that we assist you on this journey and this is why we aim to make sure that you curate posts that give you a birds’ eye perspective on various modes of marketing. If you are keen to know what are the ways or secrets to a super successful video marketing process, you’ve come to the right place.
As marketers, we’ve been coming across many innovative brands that have opted to market their products by means of video marketing. A single popular video on YouTube today has the potential to widen your clientele to massive digits. You can also count on the widespread recognition you will receive due to people sharing your videos on their profiles thus, exposing to your brand to an even wider audience.
So if you want to make sure that your brand video shines on the internet here are five secrets of super successful video marketing for you.
1. Your videos must be centered around a story and not the sale
Well if you are living in the 21st century you know that there are already tonnes of videos online that are centered around sales. Viewers and hopefully your potential clientele will often simply skip them and choose to watch something more interesting. This is why we recommend that you don’t let your brand be “that” brand. Make sure that when designing the video, you focus on the story of your brand and never ever the sale.
See, the golden rule through the ages about marketing remains the same, whether it is digital or print marketing. This means that you must always apply the same rules that are intrinsic to content marketing while directing the video.
2. Make sure that you add spice and flavor in your videos
When we ask you to add spice, we don’t mean that you make it scandalous. Just add a dash of humor when you are directing the video. A boring commercial will only lose you clients. Your brand image is in your hands. Would you rather be one of those who simply bore the living hell out of their clients or would you rather talk to the client in a fun and friendly way? The best way to do this to make sure to infuse exciting humor into the equation. A good example of this is the Snickers commercial which tells the tale by way of making it humorous.
3. The video feature must be the best 10 seconds ever spent by the viewers
A key way to make sure that your video shines is to make that 10-second video so creative that it sparks the curiosity of your viewers to indulge more in your brand. When a viewer comes to your video, he or she must be curious enough to watch it.
One way to do this is to manage to get the essence of the grit and tale of your brand fit into that 10-second window. Many brands do this very effectively and you do not need to worry about it if you are investing in a great marketing agency. See, before you put it online, you must put yourself into the shoes of your customers and ask yourself if you would watch your own brand video had you been on the outside. This is the best way to judge the effectiveness of the same.
4. Make sure that your videos are educative and engaging
The best way to garner the attention of your clients is to make sure that the videos are interesting and educational. An educative video will get you a lot of views from potential clients as they will now not only know your brand but will also be excited to know more about behind the scenes. Involving your clientele into the process of your brand and your products and services is always a great idea!
5. Make sure to optimize your YouTube channel for more viewership
Now we have said this time and again and even if you haven’t read our earlier posts we want to tell you that the best way to make sure that your brand gets the viewership that it deserves is to popularise yourself by employing the use of hashtags and various other SEO techniques. It is of utmost importance that you embed the video with marketing links. Make sure that you also add relevant keywords and explain the video with proper descriptions and eye-catching titles to get more viewership.
At Eyeconic Marketing Solutions, we will make sure that you get the best service that is out there. We are located in Baton Rouge, LA but we cater to the needs of our clients everywhere. We have a range of services which include Social Media Marketing, Website Design, Search Engine Optimization, Logo and Brand Design, and Text Message Marketing.
We offer a wide range of plans for our potential clients and make sure that you can choose what is best suited for your brand. We also recommend that if you’re looking to invest in digital marketing, we would make a suitable fit for you. We place customer satisfaction on the highest pedestal and also make sure that we devise a marketing strategy that suits the requirements of your brand.
You will never regret hiring us to market your company. So contact us now or visit our website to learn more about our services and our pricing!