A large number of businesses, irrespective of their strength and kind of industry, have suffered greatly by the coronavirus pandemic. Perhaps the most difficult challenge that businesses are suffering right now is transitioning their workforce to online platforms in order to create a work-from-home policy and ensure continuity of workflow. The crisis caused by the spread of COVID-19 has wreaked havoc on the Baton Rouge economy with astounding and swift devastation. Hundreds of businesses have been compelled to shut down and thousands of service sector employees and wage-earners have lost their jobs.

But this crisis has encouraged most of us to create an alternative by being online and flourish. All who are to survive must understand how to adapt and re-adapt fast again. That’s why we at Eyeconic Marketing Solutions in Baton Rouge, LA, are here to help you build your brand and grow your business. Our professional marketers follow processes that are tailored to success. We develop strategies that ensure online success and operate to get more traffic to your website and drive the conversions you are searching for.

For your convenience, we have listed some proven post pandemic digital marketing tips for Baton Rogue businesses with which your website can easily fetch attention, links, and traffic.

1. Focus on content creation

One of the best means to attract new visitors to your website is by developing interactive content via blogging. To come up with engaging content to attract the best audience for your website, you must clearly understand the requirements of your buyers. Once you understand your visitors, you can develop content that will attract them to your online website. The following points must be kept in mind while doing that:

• Identify your potential clients

• Conduct SEO research

• Design a rough draft

• Publish your blog

• Promote your blogs on social media

For better results, you can also include other types of content like videos, infographics, and even statistics.  

2. Optimize your website for SEO

Websites today are used by everyone, from big businesses to small scale creations to performers. This means that with more and more websites online, it becomes imperious that your website stands apart from the others. With the number of websites snowballing with each passing day, it has become harder and harder to make sure that your website fetches supreme traffic and is the most collaborative. That’s where SEO, or search engine optimization comes in.

Search engines have changed radically in the past few years, and the SEO marketing services have progressed along with them. A fruitful SEO marketing campaign needs strategic management of on and off-page optimization. By following the recommendations of search engines like Google and combining it with creating great content for your audience, you can drive traffic to your website and get more business!

3. Incentivize readers with discount referrals

Your existing website visitors or customers can always help you promote your website to their family and dear ones. The kind of traffic generated from referrals have effectively higher quality because their family and dear ones may possibly share the same interests. For instance, if you have an online store, you can enable your customers to share their shopping carts. This does not only develop organic links to improve website SEO but also fetches more traffic to your Baton Rouge business website.

4. Go for email marketing

Email marketing is regarded as one of the most effective means to drive more traffic to your website. Send personalized newsletters to your potential customers recommending products in which they might be interested in based on their browsing and purchasing behaviors. This way you can connect with your clients and understand their needs. Developing an email base helps in building and continuing that budding relationship over time!

5. Utilize text message marketing

Text Message Marketing is a full-scale marketing solution that helps you connect with your readers, track results, and advance customer service. It is a cost-effective method with the potential for a higher return on investment. Text messages place updates, promotions, and customer service notices directly into the pockets of potential customers. With Text Message Marketing, you can send your daily messages to your contacts and stay connected in minutes using group messaging.

We at Eyeconic Marketing Solutions in Baton Rouge, LA, are one of the best text message marketing service providers in the local area because of our services’ ease of use, intuitive dashboard, and range of features. With us, you can create and manage successful text message campaigns. Our service has a variety of beneficial tools like automation features, message templates, comprehensive analytics, drip campaigns, contact management, mobile keywords, and surveys.

Want to learn more? Get in touch today to get started!